The company was founded by Scott Rettberg in 2016 while working as a distribution consultant for a cationic drilling fluid. Working in various oilfields throughout the country, Mr. Rettberg theorized that the introduction of an adhesive film based lubricant might reduce the extreme friction and torque in various rod lift, progressing cavity and submersible pumps.

​

This initiated two years of testing, application method changes, product development and refinement followed by two more years of field trials and long-term pilot testing. Some notable successful pilot test subjects include ConocoPhillips, XTO, SM Energy, CRC, and QEP.

At the completion of the product development, application process refinement, and pilot testing phase, the company focused on IP development and protection authoring and filing a process patent that was eventually awarded.